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Programs:
Marketing
Programs in this category are all about marketing your library or marketing yourself
See the Youth page for Having a successful author visit at your library with Melissa Sweet
Library Orientation - How to make a great first impression!
with Suzanne Hamilton
Many school libraries offer library orientation activities to new students and teachers. It's our first chance to make an impression on our patrons-- what kind of impression do we want to make? What has worked for you? What new approach would you like to try? This is a sharing session, so bring your programs and ideas and join the discussion.
About Suzanne Hamilton:
Suzanne has been a school librarian for 26 years, 16 of them in Maine. She began her career at TASIS England, an American school in the suburbs of London; She also worked in schools in Stavanger, Norway and New York City. Suzanne moved to Maine in 1988 and, after brief stints in a few places, found her home at Yarmouth High School in 1996. This is Suzanne's 13th year in Yarmouth, where she developed a variety of approaches to the Library Orientation challenge!
Developing a Customer Service Culture in Your Library
with Susan Abell on Friday, October 24
Learn how to create a framework and process for a "customer service culture" within the library. Using real world scenarios, attendees will be provided with tools and techniques that extend beyond just a presenting a smiling face and pleasant demeanor.
About Susan Abell:
Susan Abell, Director, Member and Educational Services, has extensive experience in marketing to and for libraries as well as experience working in non-profit publishing and higher education. Prior to joining NELINET, Susan was the Manager of University Programs for the AMACOM publishing arm of the American Management Association where she was in charge of all the marketing, promotion, research and creative direction for all university-related sales efforts. She was also responsible for all the marketing of AMACOM-developed publishing for the American Institute of Certified Public Accountants (AICPA). Susan holds a Masters of Business Administration from Simmons School of Management.
How to attract more customers, increase revenue and still be true to your library mission!
with Georgina Sweeney
Faced with ever-increasing competition for customer attention, state funding and private donations, this 2-hour workshop will teach you the essentials of creating an effective marketing and communications plan, as well as present a variety of creative revenue-generating ideas - both offline and online.
You’ll learn:
- The importance of creating a clear mission and vision statement for your staff, customers and donors.
- The 60-second, top-of-mind, brand awareness exercise that will reveal telling information about your library’s brand identity and what people think about your building and services.
- The elements of an effective marketing and communications plan.
- How to piggy-back on other organizations’ successful marketing campaigns to generate interest in your library AND save you time and money.
- Tips on conducting market research without breaking the bank.
- Tips on overcoming objections when presenting fee-based services or library cards.
- What a USP is and how it can help you differentiate your library and help you better attract your target audience(s).
- Ideas for additional products and services to drive traffic to your library.
- Creative online and offline ways to generate additional revenue, that offer win-win-win solutions for you, local businesses and the public.
Special Bonus! Resource guide containing invaluable sources of funding and marketing information.
No matter the type, location or size of your library, this workshop is guaranteed to get your creative marketing juices flowing as Georgina shares thought-provoking ideas and proven marketing strategies to help your library not only survive but thrive!
About Georgina Sweeney
Georgina Sweeney is an international marketing expert with over 16 years of experience conceptualizing, building and managing successful marketing programs for a Fortune 500 company. Two years ago, Georgina decided to leave her corporate position to bring her years of expertise to small- and medium-size businesses as a self-employed marketing consultant. She moved to Maine where she founded A Passion for Marketing, which helps local for- and non-profit organizations achieve their goals by executing new ideas and proven marketing strategies.
Recognized for her creative approach to business, natural ability to influence internal and external customers, and remarkable speed in identifying opportunities for growth and improvement, Georgina obtains fast results from the get go. Fueled by a passion to help her clients succeed, Georgina draws on her past experience in strategic sales and marketing, new product development, advertising & PR, as well as merchandising, to ensure her clients achieve their goals.
Download the PowerPoint presentation.
Saudi Arabia, 1999
A Glimpse Beyond our Borders: How to become an International Librarian
with Sarah Prescott
International opportunities exist for librarians from all walks of the profession—including two-year contracts, short-term consulting, one-week volunteer commitments, and supporting organizations from home. This workshop is intended to show you how to professionally join the world of international librarianship as well as discuss why you should want to do it…with some pithy asides on how the presenter learned (the hard way of course) how to effectively develop and manage international libraries in school and colleges.
Sarah Prescott has been a professional librarian for 16+ years. After receiving a master’s degree in Library and Information Science (LSU) and being elected to Beta Phi Mu, she embarked on her dream: to work overseas. Thus began an eleven year tour that has included Brazil, Saudi Arabia, England, Oman, the Republic of the Marshall Islands, and the United Arab Emirates. Sarah first wrote about her experiences in Strangers in Paradise (School Library Journal, 2001). Now that she has returned home to Maine, she is concentrating on encouraging librarians to consider overseas service as well as writing children’s fiction. Her first book, The Truth about Horses, Friends & My Life as a Coward, is available now.
Visit her website at: www.sarahpgibson.com
Her presentation notes are here.
The literary life for fun, profit, and professional development
with Rosemary Herbert
Rosemary Herbert began her working life as a library assistant with a profound love of books and writing. For the first 20 years of her career, she worked as a librarian at Harvard University while also pursuing work as a freelance writer, radio host, and author of seven books. She later became a book review editor and columnist, and then a publicity director.
She will share tips for indulging one’s love of books while building credentials for personal professional development. She will also discuss how enriching one’s own career can enhance the status of one’s library.
She will provide tips on building on one’s interest into expertise, managing time and workload, effective self-promotion, and how to bring attention to one’s library. Among the questions she will answer are how to overcome shyness in order to advance in one’s career, how to keep from shortchanging your main job while pursuing additional work, and how to hold a passion for books at the heart of all that one does.
Ask Without Fear by Marc Pitman
Marc A. Pitman, the creator of the popular Creating Donor Evangelists Audio Program. Convinced that "fundraising is an extreme sport," he has raised millions of dollars for education, arts, and healthcare organizations. A popular speaker, a skilled coach, and an expert cited by media outlets like Reuters, Marc loves infecting others with the joy of fundraising.
This speaker is scheduled for Thursday, October 23, 2008 and will be doing two programs: Ask Without Fear, and Telling Your Story.
Ask Without Fear! Program description
For many people, asking for money is as scary as public speaking. But it doesn't have to be! Discover how the simple acronym "REAL" that can help you overcome your fears.
You'll learn:
* the seven most common mistakes to avoid,
* a simple four-part system to structure your solicitation, and
* concrete and effective ways to handle objections.
This session is perfect for nonprofit leaders and volunteers, and it will give you proven techniques to improve your fundraising skills.
Who's Telling Your Story Program description
We all have a great story to share. But, more often than not, we don't tell it very well. Nationally acclaimed speaker and fundraising coach Marc Pitman will help fix that. Discover how to communicate your story to any audience—donors, prospective donors, volunteers, communities,board members.
You'll learn:
* the important parts of a story,
* how throwing rocks can help make your story better, and
* how a trip through the supermarket can heighten interest.
Marc will also share a practical three-step process to define your organization's story, one that can be used by everyone in your shop or by key individuals - professionals and volunteers alike.
To learn more visit Mark Pitman's website at www.fundraisingcoach.com
Marc Pitman's presentation Power Point slides:
Here's the "Ask Without Fear! for libraries"
Here is the "Who's Telling Your Stories? for libraries
Stand and Deliver I: Designing Effective Communications
Jim Campbell
Thursday, October 23
Ralph Waldo Emerson once observed that "The Man is only half himself; the other half is his expression." (In his time, "Man" with a capital M referred to everyone.) His observation is perhaps more true today than ever before not only for librarians, but also for business people, politicians, and anyone else who has to communicate an idea or position effectively to an audience.
This workshop introduces participants to a systematic framework for designing effective communications, whether the communications occurs in print, on the web, through email, in an elevator, or through a formal "stand and deliver" presentation to a library board or community meeting. This ³think first, then design² approach has been very successful and is in use at major U.S. and international corporations. Participants are invited to bring a communication task they are working on, and will leave with a plan to accomplish it.
About Jim Campbell
Jim Campbell has several decades of experience in helping executives in leading corporations such as AT&T, American Express, and Dun & Bradstreet to craft and deliver effective presentations for both in-house and external audiences employing the same communication framework used in this workshop.
He has been keeping an eye on technology since before personal computers were personal. His day job is working with non-profit and for-profit organizations, large and small, helping them to decide what their
stories are, and then helping to tell those stories effectively using audio, video, print, and the various delivery channels available via the Internet.
Among other things, he produces Notes from the Electronic Cottage on WERU-FM in which he tries to keep up - and keep listeners up - on what is happening in electronic space that affects us in physical space, and how both spaces are changing as they interact.